If you work for a home builder or developer, these services are for you. We help individuals in private sessions, we can help teams, and of course, we can help your whole company. Let us know what you need and we will build the right program and package for you.
You know you need better tech but figuring out where to start is overwhelming.
At Aras&Co, we’ve worked on both sides: selecting tech as builders and supporting proptech teams from the inside. We know what works, what integrates well, and what’s just noise. We help you cut through the clutter, choose the right tools, and guide implementation so your investment actually delivers.
AI is everywhere, but most builders, developers, and their teams haven’t even begun to tap into its potential. That’s where we come in.
Aras&Co. launched one of the first homebuilder-specific GPTs within 48 hours of the feature going live - and we’ve been leading the conversation around AI in our industry ever since.
Whether you're just curious or ready to implement, we help individuals, teams, and companies get comfortable with AI, & understand how it can impact your business.
With 26+ years of experience, we’ve led sales and marketing strategies for companies of all sizes—across diverse markets.
Whether you need individual coaching, team alignment, or full-scale execution, we’re here to help. We love rolling up our sleeves and getting to work.
Let us know what you need, and we’ll build a custom plan to match your goals -with strategy, structure, and support every step of the way.
Our expertise in residential builder and developer technology is unmatched in the industry. With deep roots in homebuilding and a strong track record in proptech sales and marketing, we bring a unique perspective to go-to-market strategy, product development, pricing, and messaging. Whether you're launching, relaunching, or scaling, we can help you build momentum and coach your sales and marketing teams to take your business to the next level.
Bringing a new product to market - or launching as a startup? We can help.
Whether you need a fresh set of eyes on your current plan or help building one from scratch, we guide you through everything that matters: product positioning, competitive landscape, pricing, and builder/developer sentiment - plus the key details others often miss.
Bringing a new product to market? We provide feedback on usability, UI/CX, and real-world business use cases.
Whether you need a one-time review or ongoing sessions, we’ll deliver actionable notes, collaborate with your product team, and help identify gaps, opportunities, and features that can elevate your launch - or strengthen your roadmap.
This is one of our core strengths, and we’ve helped countless teams turn good products into great ones.
At Aras&Co., we offer flexible, hands-on partnership packages designed around your unique goals—whether you need short-term execution or strategic advisory over time.
Our role is simple: to accelerate your success. We bring bold thinking, real-world experience, and a practical approach that helps you move faster, market smarter, and grow with intention.
Need help building or refining your sales or marketing strategy? We’ve got you covered.
We’ll evaluate your current approach, identify gaps or areas for improvement, and bring fresh ideas to strengthen your plan and align with your goals. Custom packages are available based on your business needs.
Whether you’re a sales trainer, consultant, keynote speaker, or founder of a specialized service in the homebuilding industry, your influence is your greatest asset - and your growth depends on marketing that matches your expertise. At Aras&Co, we step in as your fractional CMO and CRO, helping you build structure, scale your impact, and grow with intention.
Clarify your message. Amplify your voice.
From brand positioning to content direction, we help you package your expertise into marketing that resonates. Together, we create strategic campaigns, build thought-leadership visibility, and guide your prospects from discovery to action.
You get a CMO or CRO without the full-time commitment.
We serve as your embedded marketing and revenue leader - guiding brand growth, audience engagement, and go-to-market efforts while coordinating with your existing team, contractors, or vendors.
Turn relationships into revenue.
Whether you're selling training, consulting, or digital programs, we help you define your sales approach, build pipelines, and create follow-up processes that convert and scale.
Big ideas are only half the equation. Execution is where we thrive.
We roll up our sleeves to support content planning, email strategy, funnel builds, asset review, and campaign launch - serving as your partner from idea to implementation.
At Aras&Co., we act as your strategic advisor during the due diligence process - guiding you through the complexities of the builder-tech ecosystem with two decades of insider experience. We’ve seen what works, what doesn’t, and how to spot the difference. From product positioning and go-to-market potential to team credibility and category fit, we help you evaluate risk, identify red flags, and uncover the true growth opportunity behind the pitch deck.
Are you looking for a personal coach? We can help. Whether you are looking forward in your future for your next step in your career, looking to make connections in the industry, trying to survive your day to day at home or at work and you need a sounding board, a personal strategist, and/or a negotiation coach, Sara Williams has years of helping individuals in the crossroads of their life and help them thrive with confidence and clarity with tools and processes that they can take with them.
Are you looking for a speaker at your next event or meeting? We can help! We can prepare a session in tech, Ai, shopping for tech, and of course sales and marketing.
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